If you are developing a business using a website as your promotion media, you should think about the features that you have; whether they match with what customers need. You may also consider about thw hosting quality; whether it can support your business goals, for example in reaching the target of the traffic. If you are developing a personal website, you may also make it more unique to reflect your personality and ideas that you want to show your visitors. The most important thing is you have to be able to measure whether what you get in the website is worth the price that you pay.